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With my awareness of the Internet’s power to market your home to potential buyers both at home and throughout the country and world, your chances of selling your home quickly at top dollar increase exponentially. When you have me as your listing agent, I create a custom hi-tech presentation of your home, which I upload to the Internet. I use professional quality photography, video slideshows and virtual tours that are designed to attract the attention and develop the interest of buyers from anywhere in the world who search online for your neighborhood.

Why is this so important? Because statistics show that 93% of homebuyers begin their home search on the Internet. Making sure your home’s assets are not only beautifully displayed, but also clearly described online, is critical to getting your home sold.

When you have me as your listing agent, that’s what I do thoroughly. If I can take 25 good photographs of your home, all 25 will be online. I also create a slideshow video and a virtual tour. Once your home’s online photos have excited a buyer’s attention, I provide a description that’s written specifically to develop the buyer’s interest. Beautiful photos combined with a clear, persuasive description result in showings. The more showings your home has, the faster it sells.

When you have me as your listing agent, you get a full marketing plan customized to meet your needs. It includes:

• Analyzing your home’s qualities and location to determine a unique marketing plan that attracts the most appropriate buyers.
• Adding your home to the Multiple Listing Service (MLS)
• Presenting your home on more than 30 real estate Web sites used by buyers searching worldwide. These sites include Realtor.com, Zillow.com, Trulia.com, Craigslist.org, Facebook.com, Youtube.com, etc.
• Feature status on my Web site, which is professionally designed, user friendly and professionally “optimized” to rank high in the search engines.
• Inclusion in my “blog” at ActiveRain, a real estate social networking site with more than 160,000 members. My assurance that anyone anywhere in the world who searches online for Havertown or Main Line homes for sale will be presented your listing. Inclusion in all Wagner Inc. Real Estate print advertising, such as local press releases and American Lifestyle Magazine
• Direct mail to my extensive database of potential buyers and sellers who might be looking for a home like yours.
• As the youngest agent ever elected as a Director and now as the Chairman Elect (2010) of the Suburban West Association of REALTORS®, I have access to a professional network of over 4,500 area agents, who all have active, qualified buyers as clients. My network becomes your network.
• Open House for agents and brokers.
• Open Houses for the public.
• Regular reports informing you of your listing’s online statistics, agent and buyer feedback and market condition updates.
• Professional suggestions for getting your home ready to sell.
• Referrals to my personal list of reliable, affordable tradesmen to aid you in preparing your home for the market.

Pricing your home correctly is more important than ever in a buyer’s market such as we have today. Price it too high and your number of showings will decrease dramatically. All the marketing in the world will not help a home that is overpriced. This is because of the large supply of homes on the market that ARE priced right. Agents simply will not waste their clients’ time by showing them homes priced too high.

When you have me as your listing agent, I make a proper market analysis of your home and go over it with you to establish your home’s true market value. This analysis includes:

• Recent sales of comparable homes in your neighborhood, with sales price.
• Comparable homes in your neighborhood that are currently on the market, with asking price. These homes are your competition.
• My firsthand knowledge of the local market, gained from walking through hundreds of homes while representing clients and while previewing properties to ensure I know what the marketplace has to offer.

A good demonstration that my marketing and pricing strategies work is the recent listing I received for a home that had been on the market for over 700 days. Three good agents before me had tried in vain to sell this home.

The sellers implemented my suggestions for ways to make the home more appealing to buyers. I took new photographs and put them online on all of the real estate Web sites I use, along with the new description written to develop buyers’ interest. I uploaded the new photographs and description to the MLS. We adjusted the price so that it represented the home’s true market value.

After 45 showings in about as many days, the home sold within 2% of the asking price and the sellers are happy.

Here’s what they had to say:

“I just wanted to let you know how pleased I was with how you handled the sale of my property in Havertown. As you know my home had been on the market for approximately 20 months when you received the listing. You seemed to know exactly the kind of minor cosmetic enhancements that we needed to make to sell the house and you worked closely with us to determine the best sale price. I very much appreciated your low key style, your knowledge of the market and ultimately your ability to close the deal. My only regret was that I did not list my house with you when I first decided to put it up for sale. Thank you for providing me with exceptional service and most importantly results.”

—Martin & Shelly Schneer

You can have successful results too, and you don’t have to wait two years for it to happen. I’ll be glad to come to your home to make a listing presentation. All you have to do is call me.